A strategy game built on real methodology

Entrepreneurity is not a traditional business simulation. It is a strategy game where every decision is an experiment and every outcome is learning.

The game is built on a methodology where the goal is not to sell, but to experiment. Each cycle (called a “wave”) tests a hypothesis about your market: who you target, what you offer, and how you reach them.

The experimentation cycle

The game runs in three repeating phases:

  1. The Workshop: Design your experiment. Define your target persona across three behavioral axes, choose your offer characteristics, and select your distribution channel.
  2. The Wave: Launch to market. AI competitors (or real ones, in classroom mode) compete for the same customers. The market responds based on real behavioral patterns.
  3. The Analysis: Discover what the wave revealed. Each result clears “fog” and shows patterns you could not see before.

Entrepreneurity: the metric that matters

Your Entrepreneurity score replaces revenue as the success indicator. It measures how much you have learned about your customers, how well you adapt your strategy, and how sustainable your growth is.

A business that learns is more valuable than one that only sells. That is the core idea.

Designed for the classroom

Teachers create sessions with access codes. Students join and play in the same simulated market. The teacher dashboard shows:

  • Who is actively experimenting
  • How each student’s Entrepreneurity evolves
  • What strategies they are exploring

Difficulty is configured per group (5 levels) and reports are exportable.

Five levels of complexity

  • Level 1: No competitors, guided decisions, fixed pricing
  • Level 2: One AI competitor, more visible variables
  • Level 3: Two competitors, all variables open
  • Level 4: Three competitors, interactive pricing, limited budget
  • Level 5: Four competitors, manual budget, maximum complexity

Real Mode

The same interface connects to your real business. The Workshop, Waves, and Analysis work the same way, but results reflect your actual market. Skills built in simulation transfer directly.

Next steps

We are in active development. If you are interested in trying Entrepreneurity in your classroom or with your team, join the waitlist for early access.